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Customer support used to mean a face-to-face conversation with a customer, or a phone call. Today, technology has changed how we approach customer support. It now encompasses the internet, websites, webchats, and even smart phone apps. The customer experience begins long before the purchase is made.

With our Customer Support workshop, your participants will discover the new opportunities in customer support services via the internet, but also how to use these opportunities to their advantage.

Module One: Getting Started​

  • Workshop Objectives

Module Two: What Is Customer Service?

  • Support vs. Service

  • Who Participates?

  • Metrics

  • Trends

  • Case Study

  • Module Two: Review Questions

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Module Three: Challenges

  • Customer Challenges

  • Crisis

  • Ticket Backlogs

  • End Relationship with Customer

  • Case Study

  • Module Three: Review Questions

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Module Four: Email

  • Formal Yet Conversational Style

  • Scripted Yet Authentic

  • Explain Information Carefully

  • Results

  • Case Study

  • Module Four: Review Questions

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Module Five: SMS

  • Convenience of Texting

  • Apps and Software Available

  • Information to Communicate

  • Professional Communication Through Text

  • Case Study

  • Module Five: Review Questions

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Module Six: Webchat

  • Personalize

  • Apps and Software Available

  • Real Time Support

  • Etiquette

  • Case Study

  • Module Six: Review Questions

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Module Seven: Multi-Channel Apps

  • Different Multi-Channel Apps

  • Pros

  • Cons

  • Making a Decision

  • Case Study

  • Module Seven: Review Questions

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Module Eight: Support Ticket Apps

  • Different Support Ticket Apps

  • Pros

  • Cons

  • Making a Decision

  • Case Study

  • Module Eight: Review Questions

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Module Nine: Documentation

  • What to Document

  • Using Tools

  • Prepare Documentation

  • Retain

  • Case Study

  • Module Nine: Review Questions

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Module Ten: Feedback

  • Surveys

  • Boxes

  • Analytics

  • Usability

  • Case Study

  • Module Ten: Review Questions

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Module Eleven: Be Proactive

  • Research Analytics

  • Discover Opportunities

  • Prevent Problems

  • Provide Support Before People Know They Need It

  • Case Study

  • Module Eleven: Review Questions

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Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

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